2012年5月28日星期一

Festive fashion

  KARACHI:

Now is the time to look like the colour wheel barfed on you and not get judged for it. The season that gives you all the liberty to unleash the deranged gypsy within and dump the Oxford sweaters and pull-overs for something outdoorsy, expressive and not to mention easy and breezy, is finally here. And since it already feels like the sun lives in our left pocket, we may as well just bring in some joviality through our everyday wear.

For Pakistani Parveens

More and more designers have brought forward their take of the gypsy culture by fusing Balochi/Sindhi malang culture with nautical and psychedelic prints and presenting them with a modern twist. Some of our favourite lawn collections this season are Junaid Jamshed’s Lawn, Deepak Perwani Premium Lawn and Khaadi Lawn. All three of these brands have managed to find the perfect equilibrium between international gypsy and desi malang and the best thing about them is that you can afford them without having to consider the option of selling one of your arms to afford one of their creations.

For the wild child

If you work in a regimented corporate environment, you can invest your moolah in some fancy headgear. Think Roman/Greek goddesses and their extravagant wreaths and rummage through brands such as H&M, Forever 21 and XOXO for the bands that fit your head and persona. Also, a little bit of stacking every now and then works and won’t really hurt the ego of that hoity toity Japanese company your boss is planning a meeting with.

You may want to get hold of some bold-coloured shirts and pair them up with a sombre suit to create the perfect fix of colour and sophistication. Colour blocking is as constant in the fashion fraternity as the northern star.

According to pantone.com, tangerine — the colour that looks like a love child of orange and pink — is the hue of the year and people should stick to the orange-pinkish side of the spectrum as much as they can.

Laces and buckles are back, be it sandals or heels. Think dominatrix or even Xena: The Warrior Princess and get yourself a pair of uber sexy gladiator sandals in preferably brown or beige (only because they go with everything) with a hint of gold. Those of you who love to make statements with their bright shoes can sigh with relief as bright hues will stay with us despite the obvious rein of pastels this season, according to millionlooks.com.

Women who work in a dress code-free environment try everything from big flowery prints to mind-boggling psychedelic prints. Ditch your pearls and gold for jewellery made from thread, rope, bones and colourful beads (big and small). Remember pedestrian-cool. However, make sure in your efforts to look casual-chic don’t start looking like a hybrid of a bear and a dishevelled pirate.

For men

Dear men, I request you to stop buying those ‘I hula-hooped my way to Pakistan from some funky island’ shirts with big flowers and fancy buttons. Go for the good, old neon-coloured polo shirts with checked Bermudas and sport some neon flip flops. If you are the funky bloke, try looking for Rastafarian flip flops or Ed Hardy Hawaiians.

Also, the bald look is back so if you don’t care about people comparing you to an egg or a football, go clean and enjoy the breeze.

Published in The Express Tribune, May 29th, 2012.



2012年5月25日星期五

Designer Parna Ghose Displayed Spectacular Fashion during Major Indian-American Events


Designer Parna Ghose of Pure Elegance displayed spectacular South-Asian fashion during major Indian-American community events during spring 2012.
(PRWEB) May 25, 2012
Designer Parna Ghose of Pure Elegance displayed spectacular South-Asian fashion during major Indian-American community events during spring 2012. The events included South Asian Bridal Exhibit in Washington DC, Miss India International – 2012 beauty pageant in New Jersey, and India Fair which is the largest community event in US east coast attended by over 25,000 people.
“I am honored to be invited to these prestigious community events. We are the ONLY South-Asian fashion brand from US to be invited to major international fashion shows like Dubai Fashion Week, Vancouver Fashion Week, and Washington DC Fashion Week” said Parna Ghose, President and Chief Designer of Pure Elegance. “I am glad to be able to bring our latest designs from the ramp of the fashion shows to the community in our own backyard,” said Parna.
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As the Indian diaspora has grown in size and affluence in North America, so have their needs. South-Asian fashion is distinct in its use of rich fabric, vibrant color, and centuries old tradition of intricate accent embroidery by master craftsmen. Modern, successful, South-Asian women are looking to make a statement about their individuality through fashion that is consistent with their traditional values yet contemporary to wow their friends. Indian-American designer, Parna Ghose, has made great strides in blending trends with tradition to make ethnic fashion relevant among international audience.
About Pure Elegance
Pure Elegance is a fashion brand created by designer Parna Ghose. Pure Elegance takes pride in its ethnic roots and creates a brand experience that is rich with cultural influences. It makes exquisite ethnic couture and ready-to-wear western designs for fashion-conscious women worldwide. The hallmark of their haute couture style is in its original designs, flawless craftsmanship, and innovative styling that brings out the individuality and exuberance through unique, unforgettable pieces. Since its inception, Pure Elegance has enjoyed huge loyal fan following and, with over 70,000 Fans on its Facebook page, it is the fastest growing brand for South-Asian fashion.

2012年5月24日星期四

Fashion Hound: The style of Sophie


 Quite simply Sophie is stunning - both inside and out. A dreamy doll like face that really does defy logic, with a sweet and sunny disposition to boot!
Sophie is a plus size model with a future so bright she had to buy some new Michael Kors shades! An Aussie girl living in London who is about to take on the big apple after just being been signed with Ford Models in New York City.
It’s so inspiring to see a real body taking on the tall, skinny ones and really kicking some butt! I love Sophie’s outlook on life - positive, relaxed and as eye catching as her delicious digital print blazer! Watch this space my fashionable friends, as I predict big things for this pretty little lady.
—————————————————————————————————————————————————————— I love, love, love my blazer because it’s bright, colourful and light for summer - but still has that polished edge to it that makes it ok for work. It has 3/4 sleeves and a bit more length through the back that makes it different to the standard cut and it’s just a complete clash of colour and print - which I love. —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— Style to me is an instant way to express so many things about yourself. You can style yourself from what you feel, what your interests are, moods, what inspires you, musical taste, pretty much anything can be translated through the clothes and accessories you choose to wear. Style is completely unique and totally yours. —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— My boots give me that little bit more boost in height, but are still comfy enough to wear all day tackling the tubes and walking between castings and jobs and I love the little cut-outs on them! —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— Anybody can buy fashion, but not everyone has style. Style is about finding those little things that work for you, putting different fashions together to express yourself and create a unique look. —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— I’m inspired by so many things - my style changes massively from city to city, even suburbs within the city! I get inspiration from girls within the industry, magazine editorials I see, people on the street, pieces of jewellery, key fashion items, and market places - everything!! —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— I love Kate Winslet’s red carpet style. I think she completely nails it every time, she dresses so well for her body shape and is just so classically beautiful and elegant. Also Alexa Chung and Kate Moss, I really like how effortlessly cool they are in their everyday outfits, they know how to dress the basics and give everything a quirky rock edge. —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— I’m a plus size model - so my everyday job pretty much consists of going to castings, meeting clients, test shooting and working for magazines and catalogues in the UK and Europe. I’m based in London at the moment so there’s alot of travel involved, which is great. I go back to Australia for work, which is amazing. I was just recently signed to Ford Models in New York so I’ll also be going back and forth over summer, which is a really exciting new chapter. —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— My style is simple and classic with a bit of an edge. I love basics like black and denim and I will always incorporate a bit of colour with a quirky jacket, some bold makeup, a bright lip and funky accessories. —————————————————————————————————————————————————————— —————————————————————————————————————————————————————— My big move to New York is so exciting. My dream is that everything goes well over there and I keep doing what I love and enjoying myself along the way.

2012年5月23日星期三

Fairchild Fashion Media Revives Men's Fashion Title 'M'Quarterly mag will replace Fairchild's 'Menswear' By Emma Bazilian


More good news for the 1 percent: Fairchild Fashion Media, the Condé Nast division responsible for publishing Women’s Wear Daily, is relaunching men’s fashion title M as a quarterly magazine beginning this fall. The original M, which launched in 1983, was helmed by Jane Lane and, later, by onetime Adweek editor Clay Felter. M shuttered in 1992, a casualty of the recession at the time.
Now, with upscale titles like W and Departures reporting strong ad sales gains, publishers are showing increasing confidence in the power of affluent consumers. (Forbes recently relaunched its luxury supplement ForbesLife, Bloomberg announced an increase in the frequency of Pursuits, and Niche Media is gearing up to launch Du Jour, whose target audience includes consumers with a net worth of $5 million or more.)
The new M will have a starting circulation of 75,000 copies when it officially launches Sept. 24, Fairchild announced. Issues of the magazine will be sent to men with a $200,000-plus household income and menswear industry insiders. Common folk can pick up a copy at the newsstand (including those in fashion capitals like Milan, Paris, and London).
The magazine replaces Fairchild’s current men’s fashion trade, Menswear, which will publish its last issue in June before being phased out, according to a Fairchild rep. M will also be larger and glossier than its Menswear predecessor, and will take a more consumer and lifestyle approach to its inside look of the men’s fashion industry. Fairchild editorial director Peter Kaplan, who previously wrote for the original M, will oversee the relaunch. About 25 existing Fairchild staffers from Style.com and WWD—and possibly a few outside writers, though none have been confirmed yet—will assist Kaplan with the project, the rep said.

2012年5月22日星期二

Fashion & Beauty Handbook: Skincare-News.com eBook Offers the Latest in Style, Fashion & Beauty Trends


 SACRAMENTO, CA, May 22, 2012 (MARKETWIRE via COMTEX) -- With trends constantly changing and so many beauty options to choose from, it can be challenging to maintain a chic, eye-catching appearance. The latest Skincare-News.com e-Book Fashion & Beauty Handbook provides 19 chapters on seasonal trends, anti-aging fashion advice and essential tips for men, teenagers and busy women who want to look and feel their best from head to toe.
Seasonal beauty, hair & fashion trends
From the bold, earthy tones of fall to the pastel color palettes of spring, changing style with the seasons helps keep anyone's beauty regimen fresh. Want to learn some fashion-forward ways to transition from the chilly days of winter to spring's warmer weather? Looking for the hottest summer wardrobe and makeup trends? What are some easy tips for organizing a crowded closet? To find out, visit Skincare-News.com or click skincare-news.com/a-9580-Fashion__Beauty_Handbook.aspx
Anti-Aging fashion & beauty
Getting older doesn't mean losing a sense of style. From treating wrinkles and adult acne to making a statement with anti-aging fashion choices, women can find timeless beauty secrets for looking and feeling confident at any age. Which fashion and makeup trends are both flattering and age-appropriate? To find out, visit Skincare-News.com or click skincare-news.com/a-9580-Fashion__Beauty_Handbook.aspx
Fashion & beauty for everybody
Busy professionals, low-maintenance men, style-conscious teens -- everyone can use a little help boosting their everyday beauty and grooming regimen. Whether the goal is a more creative wardrobe or a simple, effective routine for looking fabulous on the go, these articles can help. Want to jazz up a boring look with cutting-edge makeup techniques? What are some anti-aging options and classy accessories for men? To find out, visit Skincare-News.com or click skincare-news.com/a-9580-Fashion__Beauty_Handbook.aspx
Find answers to many more questions about the latest beauty and fashion trends and updating personal style by visiting Skincare-News.com, or click skincare-news.com/a-9580-Fashion__Beauty_Handbook.aspx
See also:
"Complete Acne Handbook" skincare-news.com/a-7102-Complete_Acne_Handbook.aspx
Acne is one of the most common -- and frustrating -- skin conditions, affecting men and women of all ages and skin types. And anyone who's ever suffered from acne knows that it doesn't just affect appearance; troubled skin can be a blow to self-esteem as well. Fortunately, people can take charge of skin woes by finding the right treatment for their age and skin type. Here are 25 articles that offer clear-cut insight on everything acne-related: what causes blemishes, effective ingredients for fighting breakouts and how to develop the right skin-clearing regimen.
"Skincare & Beauty FAQ Handbook - Part 8: Hair" skincare-news.com/a-7963-Skincare__Beauty_FAQ_Handbook__Part_8_Hair.aspx
Searching for a foolproof hair care routine that will keep strands healthy and gorgeous? In this section of the FAQ Handbook, people can find answers to a multitude of hair-related concerns, covering everything from affordable hair treatments to general styling tips. Get pointers on dyeing hair at home, reviving dull locks, combating frizz and more. Whether people are noticing signs of heat damage or are concerned about hair loss, itchy scalp or a seasonal issue, check out this comprehensive guide to lovely locks.
"Office Beauty Handbook: Skincare Guide to a Professional Appearance in the Workplace" skincare-news.com/a-8595-Office_Beauty_Handbook_Skincare_Guide_to_a_Professional_Appearance_in_the_Workplace.aspx
The key to professional success isn't just credentials and job performance. Confidence and presence are essential factors in helping people achieve their goals in the workplace. And whether a woman is makeup-savvy or takes a more minimalist approach to appearance, creating an office-appropriate look is the first step to exuding inner confidence. Get tips on how to make the right impression with Skincare-News.com's complete Office Beauty Handbook, featuring articles on everything from looking professional for an interview to unwinding with some post-work pampering.
"Skincare & Beauty FAQ Handbook - Part 14: Skincare Routine & Lifestyle" skincare-news.com/a-8033-Skincare__Beauty_FAQ_Handbook__Part_14_Skincare_Routine__Lifestyle.aspx
A well-rounded beauty routine goes beyond a good cleanser and moisturizer. Knowing how and when to use products, as well as essential lifestyle tips like the potential damage of cigarettes and coffee, are keys to beautifully healthy skin. Learn the ins and outs of exfoliation, the truth about moisturizing and important facts about lifestyle choices and age-specific skincare. Find out more about creating an effective skincare routine in Chapter 14 of Skincare-news.com's FAQ Handbook.
"Skincare & Beauty Calendar: Twelve-Month Guide to Complete Skin Transformation" skincare-news.com/a-8984-Skincare__Beauty_Calendar_TwelveMonth_Guide_to_Complete_Skin_Transformation.aspx
An effective skincare routine is one that can easily be altered throughout the year, such as when the seasons change or when a woman's skin is going through a transition. Whether a woman is trying to get rid of acne, achieve younger-looking skin or just update a boring makeup regimen, this article will help her create a step-by-step plan, with how-to instructions for every season. The result is a skincare accessory she can use all year long!
About Skincare-News.com -- "Your Source for Intelligent Skin Care"
Skincare-News.com is the online source for consumers seeking intelligent beauty and skin care news, advice, tips and articles. Founded in 2005, Skincare-News.com features articles, news items and frequently asked questions on skincare and beauty-related issues. Skincare-News.com is located in Sacramento, California, but receives visitors from all around the world. For more information, visit http://www.skincare-news.com 

2012年5月21日星期一

Emerging Fashion Labels to Benefit from Singapore Setup


Following the conclusion of two major fashion events organized by Asia Fashion Exchange (AFX), Singapore company registration specialist Rikvin is confident that Singapore is positioned to be Asias fashion hub for emerging fashion designers. http://www.rikvin.com.
Singapore (PRWEB) May 21, 2012
Just recently, Singapore has hosted two major fashion events which were aimed at catapulting homegrown talent to the international stage. Blueprint 2012, which showcased primarily up-and-coming Asian designers, in tandem with the Third Asia Fashion Summit (AFS), which brought together the global fashion industrys thought-leaders such as Nicola Formichetti, served as platforms for local and regional fashion labels to go global.
Singapore company registration specialist Rikvin is confident that the events are testament to Singapores ambition to become Asias leading fashion hub for emerging fashion designers. Furthermore, as international and Asian fashion buyers look east for fresh blood, Rikvin has determined three critical factors that bode well for up-and-coming fashion designers who are considering Singapore company formation.
STRONG PRIVATE AND PUBLIC SECTOR SUPPORT NETWORK
Both Blueprint and Asia Fashion Summit were organized by Asia Fashion Exchange (AFX), a private-public sector conglomerate aimed at positioning Singapore as Asias leading fashion hub. AFX consists of the Textile and Fashion Federation of Singapore (TaFf), International Enterprise (IE) Singapore, Singapore Tourism Board (STB), SPRING Singapore (SPRING) as well as Mercury Marketing and Communications.
Notably, 85% of designers showcased at Blueprint were from Singapore and other parts of Asia while the remaining are from Europe and USA. However, large-scale events like Blueprint and AFS are just part of Singapores efforts to grow the fashion industry and remain competitive in the global marketplace.
Since March 2010, SPRING, in conjunction with TaFf have been incubating young designers through initiatives such as the Fashion Design Incubator program called PARCO next NEXT and Audi Star Creation program. Additionally, TaFf has rolled out a subsidized training program for the textile and fashion technology industry in 2009 under the Workforce Skills Qualifications (WSQ) framework. The program has since trained 1,600 employees.
ROBUST CONSUMER MARKET
As Asias leading commerce hub and home to the highest number of HNWIs in Southeast Asia, Singapore is also home to many lifestyle and fashion brands. According to Euromonitor, Asia Pacifics clothing and footwear retail will cross US$481 billion in 2013. As Singapores fashion sector progresses from manufacturing to higher value-added activities such as providing unique retail experiences, innovation and creative design, the Republic has become the second largest sourcing hub in Asia with the estimated sourcing volume of S$4.5 billion.
Furthermore, as it is strategically located in the heart of Asia, and equipped with excellent logistics and financial infrastructure, Singapore is fertile ground for fashion labels to take flight and tap a growing market of fashion-savvy consumers.
Moreover, as the Lemon law comes into effect on September this year, Singapore's retail consumers are in good stead to benefit in the long run. It will assure the customers that Singapore fosters good retail practices and is a safe place to shop. This will induce higher spending; benefiting the retail sector as a whole. We therefore anticipate more retail companies to flourish and entrepreneurs to start a Singapore company when the law comes into effect,” added Mr. Bakhda, General Manager and Head of Rikvins Operations.
ROLE OF TECHNOLOGY
Thirdly, Rikvin is confident that Singapore is taking the lead in Asia by using online engagement as a means of retail innovation. Singapore fashion labels such as Actually, Love & Bravery and Zalora have applied social media engagement as a way of tapping consumer intel and keeping on pulse with trends evangelized by savvy and passionate consumers.
With such strong economic indicators, it is all the more important for retailers to recognise that the surge of new technology and social media have changed the fashion retail landscape permanently. Vice versa, consumer behavioural patterns and preferences are being increasingly influenced by social networking sites such as Facebook, Pinterest, Tumblr and Instagram. Social media marketing is a definitive tool in creating the emotional connect between the brand and the customer,” added Mr. Bakhda.
    END -
ABOUT RIKVIN:
Established in 1998, Rikvin has since partnered with thousands of investors, entrepreneurs and professionals in their pursuit to access business opportunities overseas. Rikvins areas of expertise include Singapore company incorporation, offshore company setup, accounting, taxation and other related corporate services. Rikvin also provides Singapore work visa and immigration services for foreign professionals who wish to relocate to Singapore.
Read more: http://www.timesunion.com/business/press-releases/article/Emerging-Fashion-Labels-to-Benefit-from-Singapore-3573635.php#ixzz1vYtCXPEU

Luxury watches make a statement


When Jason Kempf turned 18, he borrowed $1,700 from his father, David, owner of Kempfs Jewelers, to buy a new Rolex. Today, Jason heads Kempfs Rolex department, and he says business has never been better.
And that watch he bought 22 years ago is worth about $4,000.
A person wearing a Rolex makes statements of success and appreciation of the finer things in life, he said.
Peter Genna, owner of Genna Jewelers in Palm Bay, echoed that sentiment about fine time pieces. His store sells Swiss Movado watches.
I read this in Cigar Afficianado magazine,” he said. They say the valet at a restaurant does not know the car that you drove up in, so the first thing he looks at is your watch and your shoes, which is true.
Theres a big market for luxury watches, Kempf said.
2011 was our best year with Rolex,” he said. For this year, were about even with last year.
Kempfs is doing so well, in fact, that Rolex named the Indialantic business an official Level 3 dealer, which means it carries a larger assortment than before. He takes a lot of pride in that label.
Rolex is the only brand of watch Kempfs sells. The collection ranges from about $4,000 to about $50,000. Each price range has the same handmade Swiss movement. The difference comes in metals and diamonds used in the styling.
Kempf said people buy them for special occasions such as wedding anniversaries, graduation gifts or other milestones.
A Rolex time piece is a great way to celebrate these events,” he said.
Museum worthy
The Movados at Genna sell for about $695 to around $3,500.
Movado is best known for their Museum’ watches, which is the black dial with the dot at the 12.
That iconic style was created in 1947 by Nathan George Horwitt, an American designer influenced by the German Bauhaus art movement, where form and function combined into one. The watch is part of the permanent collection in New Yorks Museum of Modern Art.
The $3,500 refers to the movement,” he said. Typically you get a sapphire crystal, which is a mineral crystal highly resistant to scratches.

2012年5月19日星期六

NBC Renews 'Fashion Star' for Second Season

[URL=http://www.fashion-goods.us/]Fashion goods message[/URL] Star is staying at NBC. The network has renewed the freshman reality series for a second cycle after its midseason run generated modest but steady ratings.
Created by Rick Ringbakk and produced by Ben Silverman's Electus, Jane Lipsitzand Dan Cutforth at Magical Elves and 5x5 Media, the series follows designers competing for a chance to sell their wares in three retailers -- Macy's, Saks Fifth Avenue, H&M -- which each have a presence at the buyers' table. Each episodes' winning designs are available online and in retailers immediately following their air date.

Jessica Simpson, Nicole Richieand John Varvatos serve as mentors and judges, with Elle Macpherson playing both host and EP.

Fashion Star premiered in March to 4.55 million total viewers and a 1.6 rating among adults 18-49. It grew to a 1.8 in its second week, though subsequent airing have found it averaging closer to a 1.5. It's most recent episode, displaced to 8 p.m. for the two-hour Voice finale, was a series low.



Luxury for lease

Rentalsoftop-brandgoodsmightbethewayofthefuture. Zhao Ying from China Features reports Prada Bags Online.
RenJiansongputspayinghisrentaheadofbuyingthepriceyluxurygoodshesoadores- prompting the 26-year-old fashionmonger to frequently rent luxury goods from a Beijing-based boutique. His most recent rental was a Louis Vuitton Damier Naviglio. The brown and tan messenger bag retails for about $1,600, but Ren paid 180 yuan ($29) to borrow one for three days. He also paid 90 yuan to rent a $700 Louis Vuitton wallet for three days. "I can afford to buy any of Authentic Prada Bags, but I don't think the prices are acceptable," says Ren, whose annual income is nearly 220,000 yuan.
"I need high-end bags for parties and business meetings, because they help refine my image," he explains.

He purchased two bags - one by Chanel and one by Dior - and a Cartier ring for a total of 63,000 yuan.
In2010, he registered his own company aimed at helping globally acclaimed brands promote sales in Chinese shopping malls and on websites.

Today, the sales Prada Bags Outlet agent travels across China to organize marketing activities for his clients, which include Louis Vuitton, Bulgari and Chanel.
Buthestoppedbuyinghigh-endgoodsin2010 after discovering V2, a fashion boutique in downtown Beijing's Guomao area.
Inadditiontosellingnewandgentlyusedluxurybags, V2 also offers shoppers a chance to lease used luxury goods - a rare service in China.
Torentgoods, a customer must put down a full-price deposit and pay a daily rental fee of about 3 percent of the item's retail price.

Todate, Ren has spent more than 60,000 yuan at V2.
"Ordinary people don't have many occasions to use luxury products, so why not just rent one when you need it?" Ren says.
WhileRenfrequentlyrentshisluxurygoods, his peers have become obsessive buyers of such products.
Chinaistheworld's fastest-growing market for luxury goods, thanks to years of stable economic growth that has boosted the spending power of superrich consumers.
ForbesmagazinereportsChinahadatotalof146 billionaires in 2011 - up 14 percent from 2010 and second only to the United States, which boasts 413 billionaires.
"Actually, many buyers are just attracted by the logos and don't know much about the brand culture," Ren points out.

Chinesepeopleenjoyflauntingtheirwealthinpublicandbelievequalityproductsemblazonedwithworld-famouslogosrepresentdignity. But they prefer to own, not rent, says Kong Liang, manager of Oursjia Rental Service Co Ltd's branch in Jiangsu province's capital Nanjing.
"Some rich people show off wealth using luxury goods, while some salaried workers skimp on daily expenses to buy high-end products," Kong says.
Thejointventure, which operates dozens of shops in China's mega-cities, offers a wide range of products for lease, including home appliances, furniture, digital products, vehicles and luxury goods. The daily charges for similar goods are almost identical among different shops, so customers do not worry about bargaining, market researcher and V2 co-founder Yang Xu says.
Regulardisinfectionsandrepairsalsoimprovecustomersatisfaction, Yang says.
YangandhisfriendsopenedV2 seven years ago, but the first year was a disaster. Few customers turned up.

Yangkeptmarketingonline. He opened a boutique on China's largest Internet trading portal, Taobao.com, and regularly updates his micro blog to promote the new business model.
Rentalshaveincreasedbyabout5 percent annually for the past several years. Handbags, purses and suitcases are the most popular choices, Yang says.
ButV2 still depends on sales, as the rental service accounts for only about 3 percent of its overall trade volume.
"I don't expect profits from the rental deals," Yang says.
"The service meets the demands of a small group but may bring in more potential buyers."
Hebelievesitwilltaketimeforpeopletobecomefamiliarwithandacceptthisnewconsumptionmode.
Amajorchallengeispresentedbytheomnipresenceofcounterfeits, which causes people to doubt the authenticity of rental luxury goods.
Andsomecustomerstrytoduperentalservicesbyreturningfakebags.
Yangsayshehaslearnedtodistinguishcounterfeitgoodsaftermanyyearsofpractice. V2's rental contracts stipulate that any customer who replaces V2's genuine products with fake goods will not have their deposit returned.
Therentalcontractalsorequirescustomerstofootthebillforminordamages, but Yang says most customers take good care of the items.
RenhastraveledthroughoutthecountryandsayshehasyettofindanotherserviceoutsideBeijing.
Ren's girlfriend, Tian Jing, is also a luxury brand devotee and disciple of his service.
Beforethecouplemet, the China Minsheng Banking Corp Ltd employee, who earns more than 10,000 yuan a month, blew more than 120,000 yuan on handbags and jewelry from Hermes, Chanel, Dior, Prada and Cartier during overseas tours.

"My colleagues carried luxury handbags and suitcases during our annual travels arranged by the bank, and I had to catch up with them," Tian says.
"But I found renting is perfect for meeting occasional needs and saves a lot of money. My friends and many bank staff members also like the service very much."
ZhuLi, manager of a luxury store near Beijing's high-end SCITECH Plaza shopping center, says: "By leasing, salaried workers can enjoy luxury brands. It saves resources and maximizes the use of high-end products."
Thebusiness' peak seasons are around holidays and year-end periods, when individuals and companies need luxury products for parties, banquets and celebrations, she says.
WangShijia, a 28-year-old clothing wholesaler, regularly visits Zhu's shop to rent handbags for banquets.
Wang, who was born to a wealthy family, owns nearly 50 products from a range of luxury brands but prefers to rent.
"After I started my career, I realized that it's not easy to earn money, so I've stopped squandering," says Wang, whose monthly income is nearly 50,000 yuan.
"If one can afford it, luxury goods can help to show one's taste and dignity. Otherwise, it's shameful to spend so much for nothing more than vanity."
YangandZhushareoptimismabouttheluxurybrandmarketandbelieveinChinesewealth's growing momentum.

ChinaisexpectedtoreplacetheUnitedStatesastheworld's biggest consumer of luxury brands by 2012, a report by Ipsos' China office said last October.
Mostbuyersareyoungerthan40.
Mainlanderspurchased$9.4 billion worth of luxury products in 2009, and the figure increased by 14 percent the following year, global market researcher Zheng Wenliang says, citing the report.
GlobalconsultingfirmMcKinsey& Company estimates luxury sales in China will grow by 18 percent annually to reach $27 billion by 2015, when it will account for more than one-fifth of the global luxury market.

Whilepraisingthefledglingluxurygoodsleasingindustry, experts have called for leasing options to cover daily consumption and production equipment to meet diversified social needs.
StateCouncilresearchfellowChenWenlingputsitlikethis: "Renters should offer services at various levels to cater to clients from different walks of life."

2012年5月18日星期五

Gucci Gambles Reputation with James Franco's MOCA Exhibit

Gucci presented the provocative grand opening of James Franco’s MOCA’s art exhibit ‘Rebel’ this Saturday in

Los Angeles, alongside event supporters 7 for All Mankind, Samsung and The Chateau Marmont. In particular, the

involvement of Gucci-- a name synonymous with class and good taste -- is shocking, as Franco’s material was

unabashedly subversive, and many of these company’s conservative customers are not.

So just how subversive was the show, you ask? Well let me simply list some images I saw at the media-preview of the

exhibition.

A film featuring a woman being ejaculated on in a group rape setting, a film featuring a naked female gang stabbing

each other to death with swords, a cartoon depicting animals masturbating themselves and ejaculating on each other,

a jar of corroding cattle genitalia, and a video depicting animal genital mutilation were just a few of the images

on display in James Dean’s honor yesterday, curated by the famous actor who won a Golden Globe for his depiction of

James Dean in the 2001 biopic.

‘Rebel,’ blatantly -- err rebelled -- against all the elite connotations that previously defined Franco’s golden

image as a powerhouse celebrity, purposefully perverting his image and likeness in vulgar, defiant strokes. The star

has made a sub-celebrity career as a performance artist of sorts -- a cultural DJ - who remixes his career in

perplexing ways, like when he joined the cast of General Hospital as a serial killer artist, intimately named

Franco. "Rebel' combined his Dean experience, with the mind of his General Hospital character, and his own musings

on Hollywood in a single multi-media collage exhibition.

Additionally, 'Rebel' aimed to pay homage to Nicolas Ray’s classic film, Rebel Without a Cause by reinterpreting

and recreating the dynamics of stars Natalie Wood, James Dean, Sal Mineo and director Nicolas Ray’s thorny love

relationships behind the scenes. Franco commissioned collaborations with some of Modern Art's most acclaimed and

controversial names including subversive sculptor Paul McCarthy, and criminally decorated filmmaker Harmony Korine.