Fashion boutique firm recognized as the year of Holroyd

  Holroyd New Business of the Year is also the number one reseller of the State of Australian fashion labels George and Alex Perry.

It can be tempting to think she dresses to be sold around the clock in elegant costumes.

But that's not our Linda Sande-Elcham.

"I'm going to search for clues in my uggies Alex Perry," said Ms. Sands said, Elcham the sun with a smile, his two friends nodded in the background.

This is perhaps the least surprised to learn that his designer business - of which the majority of its red carpet ready dresses are sold - in South Wentworthville is.

Ms Sands-Elcham, Alina owner collections, she did not answer was ready, if asked about it during a recent visit to his shop.

"We have never really known," she admits.

"I think the website and blogs are important, but [with] [social media to promote your business] is a must, all Instagram [Photo Sharing] on Facebook."

You need to agree on something, because the mother of three children, a huge Greystanes 4407 Facebook fans.

"We get the customer to check-in [the store on Facebook] - which is linked to their friends - and 10 percent of them.

'' We ourselves have also fully involved in fundraising. "

Ms Sands-Miss Universe Australia finalist has Elcham Tahny Lew, Miss World and Miss Lebanon Australia Alexandra Doumit Australia Andriana Chidiac equipped, just to name a few.

But it was not always sell clothes.

In 2004, she worked as a sales representative for a software development company.

"It was an incredible journey, but I was married again and have another child and had to stop traveling [so] I, parts of clothes in the houses of people began to make,'' she said.

So they took a punt and Guys and Dolls opened in 2005 and won extraordinary fashion store, Holroyd Council, in the same year.

It was not until 2009 that she embarked on evening wear and began to save some of the top labels in Australia - Alex Perry, George, Rachel Gilbert, Pascucci, enjoy.

"We just D project, which the label is run by Danni Minogue," she said, stressing that all the clothes they sell are Australian brand, with prices from $ 100 to $ 2500.

Mr. Perry said they would start to be back to Alina in August to its summer collection that is still a special celebrity guest to be announced.

Meanwhile, she signed up for a course in style.
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