Sao Paulo Fashion Week show for 30 labels

  SAO PAULO: Sao Paulo Fashion Week - Fashion shows in Latin America - began on Monday with nearly 30

Brazilian label founded to showcase their summer collections with an emphasis on sustainable design.

Alexandre Herchcovitch, Tufi Animal and Dueck were the first to unveil their latest creations at the

Biennale Pavilion of the Ibirapuera Park in the city.

Ronaldo Fraga, Agua de Coco, Ellus, Joao Pimenta, and Juliana Jabour forum are to take, partly because the

midpoint of the week.

"The world recognizes Sao Paulo Fashion Week, which means that it operates in a unique way in the world of

fashion. Brazil is a unique country, unique culture," creative director Paulo Borges, in a press

conference.

The organizers expect at Fashion Week in Sao Paolo, to generate a total of $ 1 billion in business.

Potential buyers came from Britain, Dubai, Spain and the United States, but Borges said that sales have

mainly focused on the domestic market.

The theme for the summer collections this year is "We make out: Stories worth telling" - emphasis on local

tradition and design.

Under the regime headed by architect Marcelo Rosenbaum, professional designers have worked with

communities in poor regions of Brazil to "sustainable" projects that will be displayed at the event to

develop.

"We need to stop a state, instead of clothes and country, the design can be produced produced," said

Borges, noting that the mode is the third largest country in the industry.

After Texbrasil, program fashionable Brazilian export industry, the South American giant's fifth largest

producer of textile and clothing industry in the world.

Sao Paulo Fashion Week is held twice annually in January for the winter collections for June and summer

collections.