Simon Group Wins Gold Hermes Award for Ingersoll Rand product launch worldwide

  The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high technology and financial industry, won a 2012 Gold Hermes recently Creative. The agency won for "It's in the Air" campaign designed to the client, Ingersoll Rand, the support of the R-Series product launch rotary compressors.

Prices Hermes Creative Awards is an international of the Association of Marketing and Communication Professionals (GCAP) for creative professionals in designing, editing and design of traditional and new media involved.

"A lot of time and effort in the creative side of a product launch, from initial concept and slogan and graphics at any point," said Mark Matyas, a senior art director at Simon Group. "C is a great honor to win this recognition from others, very successful creative campaigns."

Included in the presentation were: "It is in the air", ads, posters, folders, product information in three different languages, the explosion of electronic mail, a product brochure, window stickers, vinyl banners, site web, a slogan , a QR code and custom branded flash drives. The launch was designed to integrate internal and external communications.

Judges, senior creative professionals from GCAP selected, evaluated more than 4,700 entries on the basis of each input apparent creative achievement. The winners will be selected on the basis of a consensus system, and the judge judges agreed on a score of 100 points.

The competition consists of 179 categories in advertising, publications, marketing / branding, integrated marketing, public relations and communications, electronic media and pro bono groups. Entries that have received the Gold Award were selected in order to meet the high standards of the industry standard.

Founded in 1997, the award was developed Hermes, the role of careers in marketing and communications as effectively represented messengers and creators of materials and programs.

Founded in 1986, the Simon Group Inc. specializes in marketing high technology and industrial customers, particularly in electronics, instrumentation, military / aerospace, construction and test and measurement technology. Based in a restored farmhouse from the 18th Century fields in Sellersville (Bucks County), Pennsylvania, has the agency customers around the world.