Louis Vuitton jewelry increases collided with Parisian boutique

  LVMH Louis Vuitton opened a jewelry shop on the Place Vendome in Paris open on Monday, in the hope that in a growing market for expensive balls and develop the brand image of the fashion and leather goods.

The shift to jewelery, the French brand - the best thing for handbags and dresses head designer Marc Jacobs is known - a market that some advisers believe that they are growing faster than other segments of the luxury capture.

"The store and workshop is a milestone, a landmark decision, which suggests that we look forward with optimism," said Hamdi Chatti, director of jewelry and watches for Louis Vuitton.

The global jewelery market is around 40 billion euros (50.76 billion) worth of the proposed strategy consultants Roland Berger. A recent study by Bain indicates that the market could grow 10 percent annually until 2014, faster than the clothes or perfume and cosmetics.

The new store will sell Paris two mid-range items, as little as 650 € ($ 820), sapphire and diamond-encrusted necklaces and rings, which can sell for millions.

Richemont is like Van Cleef & Arpels, Louis Vuitton to design high-end jewelry in the scene, both in a number of collections and making his own pieces.

"I do not think her ambition to compete with Cartier is, in itself," said Thomas Mesmin, an analyst at CA Cheuvreux. "There is more to maintain the image of a global brand of luxury that is active in all product categories."

A spokeswoman for Louis Vuitton said: "We see the opening of new shops for jewelry and watches in large international cities.

LVMH, the world's largest luxury goods, which last made a splash in the jewelry when he bought Bulgari have, in Italy for € 3.7 billion, resulting in a valuable boost LVMH brand and its house shows and expertise of jewelry. ($ 1 = € 0.7880) (Reporting by Nina Sovich, edited by David Goodman)