Louis Vuitton take on the "spot the difference" game

  It is refreshing to see consumer brands - whether they realize it or not - take the classic game mechanics and inject it into a marketing gimmick. Too often this leads to a bad advergame you play for a minute and forget after all, Louis Vuitton has a new video campaign that commandeers ages "Spot The Difference" old gameplay used and turns it into something interesting talk on the water- coolers, espresso machine, kombucha growler or whatever the offices these days.

The new campaign includes two 60-second ads with fashion blogger Bip Ling, who are preparing to hit the city in order to secure BT sewing Kusama (LV partnership with peas obsessed artist Yayoi Kusama is its permanent). The game is to watch both videos and highlighting differences.

Residents of the United Kingdom may @ LouisVuitton_UK with the hashtag # LVKusama differ for the chance to win a copy of Lewis Carroll's Alice in Wonderland, illustrated by Kusama. We assume that Alice is a pea frocked pursuit of a white rabbit down a rabbit hole with peas or the like.

If you do not have in the UK, you can not try to compete, but it's always fun. The differences between the two videos Here are two ads are almost identical, see if you have what it takes to realize the differences are.