young Fendi branches with recycled materials

Ilaria Venturini Fendi has translated the same attention to detail and craftsmanship, she has learned over the years working in his family business famous Italian fashion its own line of bags, the items were re-used, including everything from old light switch plates for leather seats of the car, when used in crash tests. Prada Messenger Bags "What I did was just to my existing knowledge which I had my family with my new vision for the industry," said Venturini Fendi, who was in Dallas last week as part of the Week of Italian fashion, with parades and receptions of a Exhibition of Italian fashion in the Dallas Market Center will present over 100 Italian designers like Fendi Venturini their collections. Your bags Carmina Campus are all different, made from recyclable materials "or just not used, but without production, is a second life." As Venturini Fendi says she "grew up in fashion." His grandparents Edoardo and Adele Fendi, founded the design firm with headquarters in Rome in 1925. The house was inherited by the five Fendi sisters, including including Venturini Fendi, Anna's mother, before she transferred to 2001 by French conglomerate Louis Vuitton Moet Hennessy. Venturini Fendi has two years of work for Chanel in Paris before. For the family, where they work for almost two decades She worked for a shoe designer and artistic director of the line Fendissime and continued to work there for several years after LVMH has resumed. Later, however, she had a desire to do something else. She left the family business and bought a farm in the north of Rome. "My dream was to be the first thing I did since I was a young girl living with nature, and the work on the land, so to buy a farm," she said. As she worked on his farm full of sheep, horses, pigs, goats and chickens, she began to feel her passion for fashion original re-emerging. Then designed to bags to raise funds for a group of female genital mutilation to increase curb, they began to develop the idea of ??resuming their careers in fashion, but "other" in a. In 2006, Carmina Campus is born, which translates from the Latin for "Songs from the fields." With repurposed items, she says, gave him the air, how they are designed very differently. Where before it with a sketch of what she had in mind, and then starts on the materials, now it is the raw material and creates designs around them. "The creative process has changed dramatically," she said. In collaboration with the car manufacturer Mini, they used materials from used cars in crash tests involving Hinges, handles and even visors that can be returned if mounted on the outside of a hand bag makeup mirrors create handy. Another set of bags were made of garbage bags with accents made from the funds of aluminum cans. Leather samples are bagged, accompanied by notice intact indicating the color of the sample. For other pockets incorporated old light switch plates. His scholarship was even old blankets and tents decommissioned military. It also has a line of bags in Africa. Using local materials in collaboration with the International Trade Centre, a joint United Nations and the World Trade Organization agency that fights poverty through trade oriented recycled done on projects that employ local workers The motto of the line, which can also be seen on some of the bags, "not charity, it works." Venturini Fendi, who also designs furniture and jewelry from the converted items, including earrings that incorporate hands plastic dolls, has a flagship store near the Spanish Steps in Rome. Line Carmina Campus is also found in the shops, on yoox.com online luxury fashion website in Japanese and Takashimaya store chain. Italian fashion week in Dallas - a collaboration between Italian Expo.us putting on events and commercial consumers in the United States, and the Italian Chamber of Commerce-Midwest United States - has been developed to introduce industry professionals with a variety of Italian designers. At a reception during the festivities, the room Venturini Fendi recognized for excellence in business ethics. Maurizio Muzzetta, President of the Italian Expo.us said Venturini Fendi is "an example of how fashionable she can be." This is the second year that the Italian fashion celebrations held in Dallas, and they expect to continue for at least the next five years. Fulvio Calcinardi, managing director of the Italian Chamber of Commerce of the Midwest, said that many Italian companies have concentrated in New York and Los Angeles, but these events helps designers to promote in a new market.