Milan Fashion Week moves to reinvent

MILAN - Burberry London for packaged, Milan give up after a decade of male loyalty. Giorgio Armani scolded Italian designers who regularly show in other fashion capitals. Donatella Versace and even called for a summit of fashion for the purpose of unity. The concern that Milan loses prestige in London, Paris and New York City will break reserved for the cold world of fashion in general. The Italian National Chamber of Fashion has been moved to action and announced a reorganization in the spring and open by CEO Patrizio Bertelli Prada # 2 in the chamber at Milan Fashion revitalize. The first act of Bertelli: a letter of restaurants remain until late in the men's fashion previews this week that Saturday starts open. This may seem like a small step, but considering that the fashion world has € 120 million ($ 157 million) to Milan Fashion spent four weeks in 2009, according to Bain & Company, a slow year that major U.S. market was in crisis. Milan family tree mode can be constructed, but it does not have the same inherent in other fashion capitals, which is reflected in their sales of luxury tourist attraction eclipse Milan (EURO) 4.5 billion ($ 5.9 billion) in 2012. New York was four times more than London and Paris double rose more than a third, according to Bain. As for the source of the complaints, the economic crisis, which has now won Italy zapped resources fashion houses, local communities, which otherwise could give a boost and the world of fashion media and fashion buyers feeding the system. Fashion insiders and analysts say Milan is not as much as other fashion capitals to integrate cultural and artistic events and encourage new designers to create buzz. '' Of course, some cities have more invested in the creation of a powerful framework, "said Claudia D'Arpizio a Bain partner, the luxury goods market analyzes.'' I think that what will be the new chamber of fashion very to Milan make visible. " More recently, designers were leggings, no cooperation, the norm. The summit called by Versace apparently never occurred, displaced by the reorganization of the space clean fashion. Armani has the pressure on the Italian designers present their collections in Milan show on a regular basis, and not in the other fashion capitals have made their return a condition for participating in the board room of fashion development policy. The remarks targeted second line of Prada, Miu Miu, the shows in Paris, with ready-to-wear and haute couture collections Valentino. Armani pointed out that it did its part, said a long time to maintain the last position of the major fashion weeks at the request of the chamber to hasten the fashion crowd to Paris. '' Of course, this time various problems such as applied in some cases, the absence of some of the most important "writer, Armani was quoted by Corriere della Sera as saying recently. He discredited the logistical difficulties of other fashion houses showed two rows in a single week, highlighting the fact that with the Emporio Armani and Giorgio Armani collections, four times a year. Longtime president Mario Boselli chamber mode was confident that the problem will be solved and Armani will join the Board of Directors. '' We are confident that with the revival of Milan, and some brands will go home, "Boselli said in an interview. It does not promise quick fixes that are very complex issues, and give hints about what is coming, but says that some changes will be implemented by the live preview of September. As one of the first signs of progress, Boselli said it is presenting 78 designers in the menswear shows this week - more than in previous editions - and they include parades four new names two Italians, a German and a Chinese. Armani opened his theater in one of them, Andrea Pompilio. Boselli was also the understanding of the group's decision, Prada Miu Miu show in Paris, especially at a time when many fashion houses Versace to Dolce & Gabbana, dropped their second line. Milan may be overshadowed Miu Miu by Prada. '' Going to Paris, it was as if there were two first lines, each with its own identity, "he said. As for the Burberry Camp Boselli decision to accept as part of society. But he takes it as a victory for Milan that British designer Vivienne Westwood has not followed, despite apparent attempts to woo them. '' People who decide to stay in Milan, do so because they are in Milan, time believe,buy Louis Vuitton Wallet"Boselli said.