"Slow" home from Louis Vuitton to prestige

       Louis Vuitton tried the slow way back to its dominant position as a luxury brand retail, riding the back of a Llama-like animals and 2.56 billion acquisition.

As I mentioned recently, the French provider of elite handbags, clothing, jewelry and champagne has lost its luster. It is still the number one luxurious brand in the world, he gave brightness to rivals such as Prada and Gucci.

The chandelier is the allure of luxury, LVMH Moet Hennessy Louis Vuitton (Full nickname name-dropping of the Company) does what he can to tweak.

His latest initiative: It will spend $ 2560000000 to 80 percent of Loro Piana, an Italian textile company and exclusive clothier, hailing from Lake Como, near the place where George Clooney after purchase.

Loro Piana is the opposite of the trend of "fast fashion" of people such as Zara and H & M. As Bloomberg Businessweek embodies note, you could call it "Slow Fashion".

It deals in materials such as vicu?a wool, llama from a South American cousin, as every two or three years of fine fiber is produced -. Hardly a vision of tomorrow today Zara store Likewise Loro sells a $ 6,000 jacket made from Lotus flowers Myanmar.

A leader LVMH named Lora Piana, "one of the most elite brands in the world."

The strange world of luxury fashion is one of the few places where you can say something to shrug them proudly and eyelash.

If this is the slow way back to the reign of the brand, or is it a desperate attempt to lure the luxury?