goals MasterCard ME luxury consumer with a new campaign

  MasterCard has the Middle Eastern version of its " Priceless Cities" global program through the introduction of " Priceless Arabia," a campaign . On luxury consumers in the region

Priceless Arabia is a digital platform, to services and activities all over the world, especially in the Middle East offering all MasterCard cardholders exclusive luxury access .

The campaign, which was launched in Dubai in life , even the users with a range of base reductions for meals, entertainment , travel, excursions , sports and shopping is .

Catering offers meals are buy-one - get-one -free and travel deals include 15 percent off the best available hotels in the UAE Jumeirah before 31 December rate.

"With its rich cultural heritage and tourism and travel industry is booming in the Middle East is the ideal market is our latest campaign is invaluable cities , which emphasizes the importance of memorable material things rather than experience to introduce ," Raghu Malhotra , Division President , MENA , MasterCard.

The Priceless Cities program was established so far , including New York , London and Singapore in 26 cities. But in contrast to other regions , MasterCard has established a joint program for the MENA region as a whole .

Eslam Darwish , Head of Marketing at MasterCard MENA said he was more viable to start from a commercial perspective on a common program in the region and in each city.

" Priceless Arabia is what we the Golden Triangle , where he drive business opportunities in the region , call a value for all merchants and increased traffic through their doors by in ultimately value for our cardholders ," Darwish said.

The start of the new campaign comes on the heels of rising consumer spending in the region, including through credit cards and debit cards.

The growth in the use of credit cards and debit cards MENA added about $ 18000000000 for the region's economy over a period of four years , found a new report published earlier this year .

The study, which , established by Visa and Moody Analytics, that the increased use of electronic means of payment has more than 10 billion dollars to the economy of the GCC recorded between 2008 and 2012 .

United Arab Emirates , an increase in the use of credit cards and debit cards added $ 4.2 billion in the country's GDP , while GDP of Saudi Arabia increased from $ 4700000000th

Kuwait and Qatar experienced more modest increases of $ 1.2 billion and 0.4 billion.

The Middle East also ordered a strong luxury market in Dubai with around 30 percent of the market for luxury goods in the region and an overwhelming market share of 60 percent in the United Arab Emirates, according to a report and Bain earlier this year .

The report also shows that the Middle East is growing at a steady relative to the consumption of luxury goods pace.