Hermes defies the trend of the sales receipt

The white paper pony size stands proudly in the window of the newly expanded store Hermes Plaza 66, Shanghai's most exclusive shopping center, featuring the confidence of the French luxury goods in China. While many luxury retailers are the only revenue growth at an unprecedented difficult year in China, a beacon, Hermes sets its presence in a key market to expand, otherwise more. Michael Kors Outlet Store "The expansion is mainly due to the great demand here. Last year, Chinese customers accounted for 25 percent of our total sales. Five or six years, the proportion is less than one percent," Leo Lui, president of Hermes in China said on 11 September, one day before the grand reopening of the newly expanded memory. The output in 2001 was opened, has increased in size from 180 square meters to 540 square meters with brown sugar colored facade, the "low-key profile" echoes the brand. "We do not want the kind of business that differentiate the remote units may be gone," he said. "We find our Chinese customers are becoming more demanding and. In great demand for high quality products and fine materials, logos instead of large" Sitting next to brands like Louis Vuitton and Tiffany in this mall and 66-story office building, the new Hermès store, white connected over two floors with a spiral staircase, the largest in the People's Republic of China with products of brand silk scarves and leather bags signature baby products and selling household items for the newest brand on the continent for the first time. "It is true that the year 2012 was probably the most difficult for many luxury companies in China after the last decade of prosperity, the real estate market dried up and the stocks are bleak," he said. In July, the British luxury Burberry Group, the company said in its financial report that sales are only half of the previous year in its Chinese stores. China's largest distributor of luxury watches, Hengdeli complained also about position in Shanghai Oriental Morning was the sales growth in the single digits in the past two months slows based. The last half of Hermès International Financial Report at 31 August was published, however, showed that the global turnover € 1590000000 ($ 2 billion) achieved in the first six months of 2012, an increase of 22 percent. In China alone, according to him was a strong sales growth of over 25 percent. "Recession or no recession, sales of Hermes increasing every year worldwide and especially in China," he said. "Rising Hermes will continue over the next five years." Ben Cavender, associate principal Shanghai-based China Market Research Group has revealed the reason: "There are two main types of luxury consumers in China, ultimately, the rich and the middle class grass," he said. "What we see now is that wealthy consumers are upgrading their purchase decisions and prefer more exclusive ultra-luxury brands such as Hermes in the mass media luxury brands like Louis Vuitton and Gucci, have achieved good results in China in the past. "This group of wealthy buyer feels an experience buying more luxury brands consumer and no longer the need for luxury accessories that are immediately obvious to everyone on the street to buy. Instead, they are looking for exclusivity and the best of the best, even if only a few people to be able to say what they have bought. This opens the door to ultra-luxury brands like Hermès and Bottega Veneta, expensive or unique pieces. " Certainly seems to have the door open for Hermès. His most recent financial report, the company to increase its supplies to meet the growing demand. Told him that there were eight to 10 stores to be opening or renovation in China in the next five years, China Hermes without first building to open in Shanghai in 2014 and the fifth of its kind in the world. "We gradually, without haste," he said, whose headquarters is located next to and overlooking the Maison Hermès, a building 100 years old, with an outer shape of H. "The incredible geographical coincidence is said that the building was built a century ago for Hermes, is not it?" He said, looking at the scene.