2012年10月19日星期五
Louis Vuitton for sale, paper and pens luxury
Louis Vuitton is branching out into luxury pens and office supplies upscale leather bag manufacturer for new ways to maintain its exclusive image. Following the introduction of fine jewelry and commissioned an expert to create a fragrance
As the world's largest luxury sales, owned by LVMH, aims, will start selling alligator pens, personalized stationery and bright colors in time for Christmas, said industry sources familiar with the matter Reuters.
Prada Cosmetic Bags
To be sent »Press releases in about a month," a source said of the new company.
Louis Vuitton, many of his peers in the luxury sector is facing slower growth in key markets such as China want to take penmakers Montblanc and ST Dupont, but on a small scale at first.
Their new collection of leather goods such as pen holders and tablets, it is also the brand tried the lawn of Hermes, the removal projections 22 penetrate.
Louis Vuitton Analysts estimated sales of 6.5 billion euros, more than double that of Gucci. The first luxury brand in the world No.2, expected to reach 12 billion by 5-7 years
Its size and growth means that there must be a balance between the need to preserve the image of exclusivity with wholesale volume, analysts say.
One analyst said the new luxury goods - such as Baccarat crystal inkwell - with the fact that the beach would be initially sold in a store to help the exclusive image of the brand combined.
"Could help entering pens Louis Vuitton protect its position in the high-end market," the London-based analyst said.
Pencils, paper and luxury writing is first in a new shop on the Boulevard Saint-Germain sold in the middle of Paris, which opened its doors this month after delays.
The site is located between hot spots of tourism in Café de Flore and Les Deux Magots Cafe, made famous by philosophers and writers among its clientele in the 1940s and 1950s, and now award literary prizes caught each year.
The site will initially be used for exhibitions and cultural events on writing and traveling. It will later sell pens and stationery, one of the sources, adding that Louis Vuitton was also dedicated to similar transactions in writing, Tokyo and New York open.
INVASION OF LUXURY
Sellers in the store Louis Vuitton would have near the brand confirmed by selling pens soon but declined to name or provide details.
Louis Vuitton spokesman declined to comment on LVMH.
The Saint-Germain, where Louis Vuitton will have expanded as a literary center of the city and many publishers still have their headquarters there.
But the region is growing from luxury brands like Burberry and Ralph Lauren, who recently opened a shop next penetrated Emporio Armani and Berluti.
Louis Vuitton is also another side in the vicinity of the existing business, by the coin, watch and jewelery manufacturers Arthus-Bertrand, who had been fired there since 1890, but has gone further down the road.
"The whole camp will eventually be completely replaced," an employee of the Louis Vuitton store said.
Louis Vuitton, originally a manufacturer of luggage starts, in ready-to-wear designer Marc Jacobs in 1997.
Wednesday, Louis Vuitton presents its new Spring / Summer collection in the heart of Paris, the Louvre.
The show, presented in 1960 inspired short tunics and boots, the white on the classic check pattern Louis Vuitton, and golden shimmering fabrics and transparent played.
"It is amazing and fun, if you're bored," Marc Jacobs said after the show, part of Paris Fashion Week, which ends Wednesday.
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