This clock is the director, the scenes of Gucci

  Frida Giannini is on top of his game, literally! As creative director for Gucci and the subject of the Director: A change in three acts, which premiered this week at the Tribeca Film Festival, she has a hand in the creation of the individual elements under the brand name.

Act one takes a look at the origins of the fashion house as a manufacturer of leather goods in the early 1920s and its rise as a souvenir for Italian brightest Hollywood in the late famed 60 and 70 years In his first collection for the brand, she turned to Kelly scarf floral print with the heritage of the fashion house, which was emblematic of his family, and led to a commercial success. The public sees the initiative to take in all aspects, including the meeting with Anna Wintour, accessories available, hosting parties and the selection and coaching models for his shows. "When you are planning a fashion show to think about a dream, and when I dream, I love working with young people," she says in the film.

Draw the connection to the Young Hollywood today, the film takes a look behind the scenes of a shoot with the manufacturer and the face of the brand Documentary, James Franco. Gianni finds that it takes a lot to be a Gucci man. "To be a Gucci boy, you must be very confident, very powerful, very sensual," Giannini said she supports a model in order to show their fall 2012 men's fashion. "You're the most beautiful man in the world."

Giannini, like many other designers for the emerging markets, which took the brand all the way to Shanghai looking to be two. Between snapping vintage finds for archives in Beijing, Giannini put on the first track of the show brand with some of the hottest models as well as China unveiled its campaign with actress Fan Bingbing.

For the third act, watching the audience as she his Spring 2013 collection women joke about a "mobile Flintones chic" as Lucite clutch, the reflections of his ascent published in the ranks of his parents during a private family life revealed her pregnancy hairdresser Luigi Murenu makeup artist Pat McGrath and when she thought the microphones were off, "When I was a kid, I always saw myself a mother with a beautiful family." - She says early in the film, but now sees her child as a way to step back a little and enjoy the company of other aspects of his life away.

Since the swirls of bright colors and the collection on the catwalk, bringing it to his eye for the aesthetic of the brand. "For me, clothes are still primarily a way for people to be attractive," she said Giannini. "I do not think a woman can be a difficult process., You can be soft and sensual and feminine. I think this is the strongest part."

Dive deep into the film mode to open the eyes of the beholder and casual fashion gets down to the business of maintaining a brand that is the curiosity of the sartorially savvy persons, while showing the incredible capacity for Frida Giannini preservation of the life and career of the equilibrium successfully. The film will be shown in the rest of the week and it's worth it!

Christina Voros Talks "The director, James Franco and $ 5,000 Gucci Bags

  Latest documentary Christina Voros, "The Director", head first dive into the world of high-end fashion head backstage at Gucci. Thanks to his friendship with James Franco won, Voros unprecedented access to the Italian brand's heritage, an overview of the process of designing and secret public, the intimate portrait of a shy media creative director of Gucci, Frida Giannini.

We met shortly after Voros Tribeca Film Festival premiere of the film.

Why have you decided to make a documentary about Gucci?

The project came to me by James [Franco]. He and I had worked together for several years and in fact, he had worked with Gucci for the same period, looking back. And he had been at a meeting in Rome with Frida [Giannini]. Gucci Frida helped to restore a copy of "La Dolce Vita", and it was at this event. He came to Paris for the first film I shot was for him as a direct "The Broken Tower," and he appeared on the shelf, and I like, "I think we should make a movie about Frida."

And we have recently completed a documentary on the making of "Saturday Night Live," which examines the creative process of the company and I think that has to experience the world of fashion in a face of the brand, James was interested in the creative process of this industry, and I am a documentary medium. I was shooting for him for several years. My first documentary was on my Hungarian great-aunts were seamstresses and had a sewing shop on Seventh Avenue in New York when I was a kid. So it seemed to me that something that was done for me and it has somehow given the idea of ??me and let me run with it.

You and James went to the same film school, but as you two start working together?

We were not really in the class at the same time. I went to NYU for a few years before him. We had a mutual professor, a director who was my mentor, and he was the first teacher to lead James when James first came to NYU. James had gone to get a recommendation for a filmmaker and he hit me and we met through this e-mail handle of the hand.

As a director, it was an adaptation of a great brand and a great team of public relations? There are a number of parameters before you start?

They were really surprisingly open. It is a culture of the organization and hierarchy, and decisions go through many stages before production. The hardest part was that I just kind of wanted to be there and shoot all day. If you live in a very efficient world, you're like, "Okay, we do this 1-14 hours, and 16 hours to 3 and 4-5.00" They were like. "Well, it's a little boring? Have not seen enough connections?" I think at the beginning, our team was a bit of curiosity for them, because that's what we had the camera with me so different that they thought people have with most cameras of the time. I think it was hard to get it to also be the most mundane and boring for her, a stranger appears, were actually very interesting. You know?

I just find Frida decisions so interesting because it is so intuitive and immediately knows what she wants. So, looking at these make his choice and his choice of teams expression is fascinating for me. But I think for them, as someone who has somehow avoided attention and avoid being in front of the camera instead of behind a strange thing to try to understand what was c 'was that I wanted to capture. It was not just the glamor and it was not just the nail, you know, the last show. It was that no one in the past, saw that interested me the most.

What was the most amazing aspect of the world of high fashion for you?

To be honest, this sounds very simple, but I really did not know how much work went into it. I mean, every time I see a display mode now, I'm trying to understand how many months and tens of thousands of dollars in this image is went to Times Square and how they choose clothes that go to this image and this is the atmosphere and where you be? Who should be in clothes? And how it would be great? And what shall we say? I mean, it's a crazy series of intimate decisions. In the last thing you see when you go to open Vogue, and I do not think I ever really thought about it I had not thought of this model is that in this crazy dress in those ridiculous shoes. You know, it's all other people whose lives are intertwined to happen this thing. I do not think this is something that most of us think that if we really take a dress in a shed in the store.

During the 18-month filming of "The Director," we went through a few cycles in the fashion world. Were there any major breakdowns or lost tempers, what are you left on the floor of the cutting room?

We had a ton of stuff, so there are many things that ended on the floor of the cutting room. But it's funny, what about performances, is one of the things that really surprised me is that it is so quiet that you would expect. They do this several times a year and they are doing so well and [emissions] are in some ways the least chaotic part of the process, because there is a rhythm to it, you know? This is something that everyone has done many times. There are not many surprises than you think. This really is the moment of the creative process are completely set on designs where the things to be, are a little more volatile. But no, this is what we on the floor of the cutting room left, not because we do not want to show you something. It was simply because it does not show enough room in the film for what we wanted.

It seemed that Frida and her team have worked fairly consistent.

Most of his team that is closest to her, she was more than a decade. So there are a lot of very subtle communication happens and many intuitive understanding of what she likes and dislikes and how to press a certain way and what will work and it is not working and when asked again, and when they recover from. There are many tacit information move this piece.

After the intimate world of fashion design informed and work closely with Frida, do you feel now, how you can justify the price tag on a $ 5,000 Gucci handbag?

It makes it easier to understand when you consider how many people are involved, how many months are involved, the number of steps of the review in the small artisan leather workshop in Florence involved to the person who crafts on the handle for 75 iterations of the bags that do not pass the final OK. I do not understand how much discretion is involved and what makes this route. In the case of Gucci, he really his name with a certain level of expertise and attention to detail, and that is something that Frida felt to take a lot of pressure. This is part of the DNA of the company, you get something that is incredibly well done, and not only there is a double "G" logo on it.

That being said, I had the same black and red plaid JanSport backpack for five years and just when I upgraded my laptop to found a little prettier. I think in places where I end up making films, I would be afraid to be a bag that has enough drag. But it certainly does not make more sense to me
because what you buy is not just a bag, it's a bit of this emblem of something bigger than just the product itself


I think at one point, what is interesting about the trip to Asia for me is that you really feel that a little more. If you put the brand in a different context, identify the talks about buying a handbag as a way to sort of focus and with a certain idea of ??life. They not only sell the bags, they sell a lifestyle that people want to link. Whether you agree that it is a form of art, or if it is small, it is an open question. I think fashion is like in the movies. It is a mixture of an art form that has reified, it is both an art and a business.

"The Director", the director and producer Christina Voros James Franco, debuted at the Tribeca Film Festival 2013.

nights in Havana Supper Club and Fashion Show

  Pop-up restaurants, supper clubs as to make known a comeback. The pop-up restaurant is a catering event at a place or at home. It is usually combined with entertainment, a fashion show or other type of event.

On Friday evening studio KL (Kenneth Ludwig), in Havana Nights Supper Club and Fashion Show held, with drawings by Benjamin Cottrell. Mr. Cottrell is a fashion designer, consultant and planner parade. Studio KL is a beautiful house equipment and design emporium. Proceeds from the event will be donated to food repository Chicago.

KL studio was set up as a restaurant with tropical themed table centers and design. The menu has been created, prepared and served by Chef Mark Ford and his team raise Chicago. The menu was inspired Caribbean and reflects the vision of the director of the Ford "Old Cuba".

Chief Ford is a well-trained, qualified, and has traveled the world leader. His travels inspired his vision of food and beverages.

Drinks and bar service were provided by Lisa Scherer 2 years Perfection. Accompanied by fine wines and beer were tropical themed drinks. Background music was also inspired Cuban.

The drawings were Benjamin Cottrell tropical theme in the style and color. Other notable people present at the event were personal stylist and image consultant, Deborah D. Goodman and Debra Coltune, a food critic and restaurant marketing consultant.

Suno jumping on the fast track mode with UNIQLO

  While Target and H & M dominate the nation together, Uniqlo is stepping up its game by partnering with Suno!

The design duo Max Osterweis and Erin Beatty combined their penchant 2013 offers brand inspired for signing prints and experimental silhouettes with Japanese roots retailers for "Japanese Americana" collection of spring. "We are a little sweet, simple and easy wanted," Beatty said in a statement.

And who could blame them? Summer is all about the ease with which an emphasis on color and pattern, and collaboration fits perfectly with the season. In addition, the collection will be on shelves 20 May, perfectly set for the unofficial start of summer weekend of Memorial Day. With prices from 19.90 to 39.90 $ be a piece or two of the evenings celebration will be held for the first summer!

sees strong sales of Mattel Fashion Dolls

  Sale of dolls


Mattel said sales of fashion dolls like Monster High, Disney Princess and American Girl are doing well.

The category was one of the strongest in the toy industry by new entrants such as Monster High, a line of dolls on the offspring of famous monsters helped based. It has become the doll category # 2 in only three years of existence, according to Mattel. Barbie is still No. 1

Strong sales of dolls helped to more than quadruple its quarterly results Mattel, against analysts' expectations.

Facebook Rental

Facebook grabbed another member of the original Apple iPhone team, hiring Richard Williamson, the director, who led the efforts of Apple mapping.

Williamson joined Facebook in the last two weeks, a manager within its group of mobile phone software extend these two people, who declined to be identified because the information is not public.

Williamson, who has worked at Apple for more than a decade, was responsible for the efforts put replace the Google mapping service for the iPhone and iPad. He was released after the replacement has had serious problems.

Application of Standards

Google has published detailed guidelines for software developers writing applications for glass wish to create policies connected to the Internet glasses.

The guidelines are more restrictive on glasses and other products, particularly the Android operating system for mobile phones. For starters, the developers can not sell ads in applications that collect data to use for messages, data, together with advertising agencies or distribute applications elsewhere. And they will not be able to pay people, apps or virtual goods or services to buy within them.

Security fears

The American Civil Liberties Union urged the Federal Trade Commission to investigate what he sees as a failure of U.S. wireless carriers properly built Google operating system update used on Android phones.

The ACLU said slowly fixes many smartphone users have with software updated and is therefore saddled dangerous.

Experts and government officials have said that the failure to correct known vulnerabilities give hackers possibilities of data theft or use the devices to the main attacks to start.

Emotional security

Microsoft provides increased security for messaging services, storage and others.

People who will be asked on another piece of information sent as a temporary code as an SMS on their mobile phone to the new function, in addition to their user name and password. Users can use their devices recognize the second code so they still asked over and over again.

Google and Facebook already allow two-step verification option.

Strengthen the security of working with all Microsoft accounts, such as e-mail addresses. Hotmail.com in, and Outlook.com MSN.com These accounts unlock a number of Microsoft products, including e-mail, Skype, SkyDrive storage, Xbox games, subscriptions, office software and Windows 8 machines.