Christina Voros Talks "The director, James Franco and $ 5,000 Gucci Bags

  Latest documentary Christina Voros, "The Director", head first dive into the world of high-end fashion head backstage at Gucci. Thanks to his friendship with James Franco won, Voros unprecedented access to the Italian brand's heritage, an overview of the process of designing and secret public, the intimate portrait of a shy media creative director of Gucci, Frida Giannini.

We met shortly after Voros Tribeca Film Festival premiere of the film.

Why have you decided to make a documentary about Gucci?

The project came to me by James [Franco]. He and I had worked together for several years and in fact, he had worked with Gucci for the same period, looking back. And he had been at a meeting in Rome with Frida [Giannini]. Gucci Frida helped to restore a copy of "La Dolce Vita", and it was at this event. He came to Paris for the first film I shot was for him as a direct "The Broken Tower," and he appeared on the shelf, and I like, "I think we should make a movie about Frida."

And we have recently completed a documentary on the making of "Saturday Night Live," which examines the creative process of the company and I think that has to experience the world of fashion in a face of the brand, James was interested in the creative process of this industry, and I am a documentary medium. I was shooting for him for several years. My first documentary was on my Hungarian great-aunts were seamstresses and had a sewing shop on Seventh Avenue in New York when I was a kid. So it seemed to me that something that was done for me and it has somehow given the idea of ??me and let me run with it.

You and James went to the same film school, but as you two start working together?

We were not really in the class at the same time. I went to NYU for a few years before him. We had a mutual professor, a director who was my mentor, and he was the first teacher to lead James when James first came to NYU. James had gone to get a recommendation for a filmmaker and he hit me and we met through this e-mail handle of the hand.

As a director, it was an adaptation of a great brand and a great team of public relations? There are a number of parameters before you start?

They were really surprisingly open. It is a culture of the organization and hierarchy, and decisions go through many stages before production. The hardest part was that I just kind of wanted to be there and shoot all day. If you live in a very efficient world, you're like, "Okay, we do this 1-14 hours, and 16 hours to 3 and 4-5.00" They were like. "Well, it's a little boring? Have not seen enough connections?" I think at the beginning, our team was a bit of curiosity for them, because that's what we had the camera with me so different that they thought people have with most cameras of the time. I think it was hard to get it to also be the most mundane and boring for her, a stranger appears, were actually very interesting. You know?

I just find Frida decisions so interesting because it is so intuitive and immediately knows what she wants. So, looking at these make his choice and his choice of teams expression is fascinating for me. But I think for them, as someone who has somehow avoided attention and avoid being in front of the camera instead of behind a strange thing to try to understand what was c 'was that I wanted to capture. It was not just the glamor and it was not just the nail, you know, the last show. It was that no one in the past, saw that interested me the most.

What was the most amazing aspect of the world of high fashion for you?

To be honest, this sounds very simple, but I really did not know how much work went into it. I mean, every time I see a display mode now, I'm trying to understand how many months and tens of thousands of dollars in this image is went to Times Square and how they choose clothes that go to this image and this is the atmosphere and where you be? Who should be in clothes? And how it would be great? And what shall we say? I mean, it's a crazy series of intimate decisions. In the last thing you see when you go to open Vogue, and I do not think I ever really thought about it I had not thought of this model is that in this crazy dress in those ridiculous shoes. You know, it's all other people whose lives are intertwined to happen this thing. I do not think this is something that most of us think that if we really take a dress in a shed in the store.

During the 18-month filming of "The Director," we went through a few cycles in the fashion world. Were there any major breakdowns or lost tempers, what are you left on the floor of the cutting room?

We had a ton of stuff, so there are many things that ended on the floor of the cutting room. But it's funny, what about performances, is one of the things that really surprised me is that it is so quiet that you would expect. They do this several times a year and they are doing so well and [emissions] are in some ways the least chaotic part of the process, because there is a rhythm to it, you know? This is something that everyone has done many times. There are not many surprises than you think. This really is the moment of the creative process are completely set on designs where the things to be, are a little more volatile. But no, this is what we on the floor of the cutting room left, not because we do not want to show you something. It was simply because it does not show enough room in the film for what we wanted.

It seemed that Frida and her team have worked fairly consistent.

Most of his team that is closest to her, she was more than a decade. So there are a lot of very subtle communication happens and many intuitive understanding of what she likes and dislikes and how to press a certain way and what will work and it is not working and when asked again, and when they recover from. There are many tacit information move this piece.

After the intimate world of fashion design informed and work closely with Frida, do you feel now, how you can justify the price tag on a $ 5,000 Gucci handbag?

It makes it easier to understand when you consider how many people are involved, how many months are involved, the number of steps of the review in the small artisan leather workshop in Florence involved to the person who crafts on the handle for 75 iterations of the bags that do not pass the final OK. I do not understand how much discretion is involved and what makes this route. In the case of Gucci, he really his name with a certain level of expertise and attention to detail, and that is something that Frida felt to take a lot of pressure. This is part of the DNA of the company, you get something that is incredibly well done, and not only there is a double "G" logo on it.

That being said, I had the same black and red plaid JanSport backpack for five years and just when I upgraded my laptop to found a little prettier. I think in places where I end up making films, I would be afraid to be a bag that has enough drag. But it certainly does not make more sense to me
because what you buy is not just a bag, it's a bit of this emblem of something bigger than just the product itself


I think at one point, what is interesting about the trip to Asia for me is that you really feel that a little more. If you put the brand in a different context, identify the talks about buying a handbag as a way to sort of focus and with a certain idea of ??life. They not only sell the bags, they sell a lifestyle that people want to link. Whether you agree that it is a form of art, or if it is small, it is an open question. I think fashion is like in the movies. It is a mixture of an art form that has reified, it is both an art and a business.

"The Director", the director and producer Christina Voros James Franco, debuted at the Tribeca Film Festival 2013.